Strategy · Product · AI
A builder's mindset,
applied to real problems.
Across finance, product and AI, the thread is always the same: find the gap, then close it.
Where commercial meets technical
£25m
Opportunity sized through commercial modelling
30%
Increase in qualified leads, Jetstream
87%
MoneyFlow categorisation accuracy
The journey so far.
Each role taught me something the next one needed...
Recent thinking.
Essays on AI, strategy, and building — pulled from the blog.
Why Financial Services Is the Hardest Place to Actually Ship AI
Regulation didn't slow the work down at Severn Trent. It was the work. Here's why that discipline should scare consumer AI teams, not comfort them.
14 Jul 2026
Categorisation Isn't Insight
87% categorisation accuracy and 4.1/5 insight relevance measure two completely different things. Most AI products only ever report the first one.
2 Jun 2026
What a £75m Incentive Target Taught Me About Decision-Making Under Uncertainty
A £75m target doesn't wait for you to feel certain. What twelve weeks assessing Severn Trent's ODI risk taught me about ranking uncertainty by consequence, not comfort.
5 Oct 2025
WealthTech's Bottleneck Isn't the Technology
Every WealthTech pitch bets on better algorithms. Bloomberg's Terminal and a JP Morgan networking room both told me the real bottleneck is trust, not tech.
18 Sept 2025